Since digital marketing has taken over, what is it, exactly? In an attempt to avoid overwhelm, I’ll keep this simple.
A digital marketing agency is different from your traditional marketing agency in that they are typically focused on results-based marketing in the digital world. Measurable marketing and ROI is the name of the game.
A legitimate digital marketing agency doesn’t practice “spray and pray” marketing. Gone are the radio or TV spots and magazine ads. In their place come a team of strategists, consultants, creatives, and developers that work together from the ground up to deliver quantifiable results. A digital marketing agency is a brand-development and lead-generating engine.
The importance of creating and using a digital marketing plan to support digital transformation and company growth
Where do you start if you want to develop a digital marketing strategy? It’s a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don’t have an integrated plan to grow and engage their audiences effectively. They suffer from the 10 problems I highlight later in this article and are losing out to competitors.